• Salute
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• Editorial board information
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• Recommendation1
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• Preface3
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• Preface2
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• Preface1
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• Recommendation6
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• Recommendation5
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• Recommendation4
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• Recommendation3
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• Recommendation2
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• Introduction
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• 1.2 Market overview: pet (dog and cat) consumption penetration rates
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• 1.2 Market overview: pet (dog and cat) consumption penetration rates
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• 1.2 Market overview: pet (dog and cat) consumption market structure
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• 1.2 Market overview: pet (dog and cat) consumption market structure
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• 1.2 Market overview: pet (dog and cat) consumption market structure
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• 1.2 Market overview: pet (dog and cat) consumption market size
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• 1.2 Market overview: pet (dog and cat) consumption market size
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• 1.2 Overview of pet market
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• 1.1 Pet ownership overview: dog and cat numbers
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• 1.1 Pet ownership overview: pet-keeping structure
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• 1.1 Overview of pet ownership in urban China
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• Chapter Highlights
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• 01 The Development of China’s Pet Market
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• 2.3 Basic statistics of pets: health status of cats
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• 2.3 Basic statistics of pets: health status of dogs
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• 2.3 Basic statistics of pets: health status of dogs
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• 2.3 Basic statistics of pets: cat breeds
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• 2.3 Basic statistics of pets: dog breeds
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• 2.3 Basic statistics of pets: dog types
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• 2.3 Basic statistics of pets: dog types
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• 2.3 Basic statistics of pets: pet age
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• 2.3 Basic statistics of pets: pet sources
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• 2.3 Basic statistics of pets
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• 2.2 High-spending pet owners: group profile
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• 2.2 High-spending pet owners: group profile
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• 2.2 High-spending pet owners: group size
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• 2.2 Basic statistics of high-spending pet owners
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• 2.1 Basic statistics of pet owners: information acquisition
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• 2.1 Basic statistics of pet owners: information acquisition
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• 2.1 Basic statistics of pet owners: information acquisition
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• 2.1 Basic statistics of pet owners: information acquisition
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• 2.1 Basic statistics of pet owners: interests and hobbies
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• 2.1 Basic statistics of pet owners: pain points in pet-keeping
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• 2.1 Basic statistics of pet owners: pain points in pet-keeping
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• 2.1 Basic statistics of pet owners: role of pets
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• 2.1 Basic statistics of pet owners: reasons for keeping pets
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• 2.1 Basic statistics of pet owners: reasons for keeping pets
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• 2.1 Basic statistics of pet owners: pet-keeping time
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• 2.1 Basic statistics of pet owners: pet-keeping time
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• 2.1 Basic statistics of pet owners: pet-keeping time
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• 2.1 Basic statistics of pet owners: city distribution
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• 2.1 Basic statistics of pet owners: city distribution
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• 2.1 Basic statistics of pet owners: city distribution
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• 2.1 Basic statistics of pet owners: city distribution
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• 2.1 Basic statistics of pet owners: income
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• 2.1 Basic statistics of pet owners: education background
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• 2.1 Basic statistics of pet owners: age structure
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• 2.1 Basic statistics of pet owners
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• Chapter Highlights
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• 02 Basic Statistics of Pet Owners and Pets
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• 3.3 Pet nutrition products: top 10 most frequently used nutrition product brands
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• 3.3 Pet nutrition products: consumption decision-making factors
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• 3.3 Pet nutrition products: consumption decision-making factors
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• 3.3 Pet nutrition products: consumption decision-making factors
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• 3.3 Pet nutrition products: purchase channels
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• 3.3 Pet nutrition products: purchase channels
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• 3.3 Pet nutrition products: purchase channels
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• 3.3 Pet nutrition products: feeding habits
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• 3.3 Pet nutrition products: feeding habits
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• 3.3 Pet nutrition products: schedule for feeding nutrition products
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• 3.3 Pet nutrition products: schedule for feeding nutrition products
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• 3.3 Pet nutrition products: schedule for feeding nutrition products
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• 3.3 Pet nutrition products: preference for cat nutrition product categories
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• 3.3 Pet nutrition products: preference for cat nutrition product categories
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• 3.3 Pet nutrition products: preference for cat nutrition product categories
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• 3.3 Pet nutrition products: preference for dog nutrition product categories
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• 3.3 Pet nutrition products: preference for dog nutrition product categories
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• 3.3 Pet nutrition products: preference for dog nutrition product categories
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• 3.3 Pet nutrition products
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• 3.2 Pet treats: top 20 most frequently used cat treat brands
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• 3.2 Pet treats: top 20 most frequently used dog treat brands
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• 3.2 Pet treats: brand preference
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• 3.2 Pet treats: consumption decision-making factors
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• 3.2 Pet treats: consumption decision-making factors
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• 3.2 Pet treats: consumption decision-making factors
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• 3.2 Pet treats: consumption decision-making factors
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• 3.2 Pet treats: purchase channels
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• 3.2 Pet treats: purchase channels
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• 3.2 Pet treats: purchase channels
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• 3.2 Pet treats: purchase channels
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• 3.2 Pet treats: feeding habits
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• 3.2 Pet treats: feeding habits
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• 3.2 Pet treats: feeding habits
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• 3.2 Pet treats: feeding scenarios
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• 3.2 Pet treats: schedule for feeding pet treats
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• 3.2 Pet treats: schedule for feeding pet treats
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• 3.2 Pet treats: schedule for feeding pet treats
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• 3.2 Pet treats: preference for cat treat categories
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• 3.2 Pet treats: preference for cat treat categories
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• 3.2 Pet treats: preference for cat treat categories
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• 3.2 Pet treats: preference for dog treat categories
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• 3.2 Pet treats: preference for dog treat categories
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• 3.2 Pet treats: preference for dog treat categories
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• 3.2 Pet treats
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• 3.1 Pet staple food: consumer pain points
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• 3.1 Pet staple food: consumer pain points
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• 3.1 Pet staple food: consumer pain points
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• 3.1 Pet staple food: top 20 most frequently used cat staple food brands
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• 3.1 Pet staple food: top 20 most frequently used dog staple food brands
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• 3.1 Pet staple food: brand preference
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• 3.1 Pet staple food: consumption decision-making factors
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• 3.1 Pet staple food: consumption decision-making factors
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• 3.1 Pet staple food: consumption decision-making factors
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• 3.1 Pet staple food: consumption decision-making factors
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• 3.1 Pet staple food: purchase channels
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• 3.1 Pet staple food: purchase channels
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• 3.1 Pet staple food: purchase channels
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• 3.1 Pet staple food: purchase frequency
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• 3.1 Pet staple food: purchase frequency
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• 3.1 Pet staple food: purchase frequency
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• 3.1 Pet staple food: preference for categories
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• 3.1 Pet staple food: preference for categories
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• 3.1 Pet staple food: preference for categories
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• 3.1 Pet staple food: preference for categories
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• 3.1 Pet staple food: preference for categories
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• 3.1 Pet staple food
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• Chapter Highlights
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• 03 Insights into Pet Food Consumption
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• 4.7 Pet supplies: preference for purchase channels
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• 4.7 Pet supplies: preference for purchase channels
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• 4.7 Pet supplies: preference for purchase channels
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• 4.7 Pet supplies: preference for purchase channels
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• 4.7 Preference for pet supplies purchase channels
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• 4.6 Intelligent pet supplies: top 10 most frequently used brands
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• 4.6 Intelligent pet supplies: consumer satisfaction
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• 4.6 Intelligent pet supplies: consumption decision-making factors
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• 4.6 Intelligent pet supplies: consumption decision-making factors
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• 4.6 Intelligent pet supplies: consumption decision-making factors
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• 4.6 Intelligent pet supplies: preference for categories
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• 4.6 Intelligent pet supplies: preference for categories
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• 4.6 Intelligent pet supplies: penetration rates and preference for categories
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• 4.6 Intelligent pet supplies
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• 4.5 Pet collar/leash: top 10 most frequently used brands
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• 4.5 Pet collar/leash: consumption decision-making factors
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• 4.5 Pet collar/leash: consumption decision-making factors
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• 4.5 Pet collar/leash: consumption decision-making factors
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• 4.4 Pet toy: top 10 most frequently used brands
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• 4.4 Pet toy: consumption decision-making factors
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• 4.4 Pet toy: consumption decision-making factors
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• 4.4 Pet toy: consumption decision-making factors
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• 4.3 Cat litter: top 10 most frequently used brands
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• 4.3 Cat litter: consumption decision-making factors
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• 4.3 Cat litter: consumption decision-making factors
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• 4.3 Cat litter: preference for categories
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• 4.2 Pet shampoo & conditioner: top 10 most frequently used brands
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• 4.2 Pet shampoo & conditioner: consumption decision-making factors
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• 4.2 Pet shampoo & conditioner: consumption decision-making factors
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• 4.2 Pet shampoo & conditioner: consumption decision-making factors
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• 04 Insights into Pet Supplies Consumption
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• 4.1 Pet supplies: penetration rates of cat supplies
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• 4.1 Pet supplies: penetration rates of cat supplies
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• 4.1 Pet supplies: penetration rates of cat supplies
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• 4.1 Pet supplies: penetration rates of dog supplies
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• 4.1 Pet supplies: penetration rates of dog supplies
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• 4.1 Pet supplies: penetration rates of dog supplies
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• 4.1 Overall pet supplies consumption
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• Chapter Highlights
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• 04 Insights into Pet Supplies Consumption
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• 5.4 Pet physical examination: reasons for not having physical examination
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• 5.4 Pet physical examination: reasons for not having physical examination
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• 5.4 Pet physical examination: consumption decision-making factors
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• 5.4 Pet physical examination: penetration rate
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• 5.4 Pet physical examination: penetration rate
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• 5.4 Pet physical examination: penetration rate
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• 05 Insights into Pet Healthcare Consumption
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• 5.3 Pet parasite repelling: top 10 most frequently used parasite repellent brands
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• 5.3 Pet parasite repelling: preference for purchase channels
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• 5.3 Pet parasite repelling: consumption decision-making factors
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• 5.3 Pet parasite repelling: parasite repelling scenarios
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• 5.3 Pet parasite repelling: parasite repelling scenarios
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• 5.3 Pet parasite repelling: parasite repelling methods
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• 5.3 Pet parasite repelling: parasite repelling frequency
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• 5.3 Pet parasite repelling: parasite repelling frequency
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• 5.3 Pet parasite repelling: parasite repelling frequency
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• 05 Insights into Pet Healthcare Consumption
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• 5.2 Pet vaccines: reasons why pets are not vaccinated
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• 5.2 Pet vaccines: top 5 most frequently used vaccine brands
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• 5.2 Pet vaccines: pet vaccination frequency
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• 5.2 Pet vaccines: pet vaccination frequency
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• 5.2 Pet vaccines: pet vaccination rate
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• 5.2 Pet vaccines: pet vaccination rate
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• 5.2 Pet vaccines
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• 5.1 Pet healthcare: Top 15 most frequently used pet hospitals
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• 5.1 Pet healthcare: service requirements
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• 5.1 Pet healthcare: service requirements
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• 5.1 Pet healthcare: consumer satisfaction
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• 5.1 Pet healthcare: consumption decision-making factors
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• 5.1 Pet healthcare: consumption decision-making factors
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• 5.1 Pet healthcare: consumption decision-making factors
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• 5.1 Pet healthcare: channels to get information about pet hospitals
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• 5.1 Pet healthcare: channels to get information about pet diseases
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• 5.1 Pet healthcare: channels to get information about pet diseases
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• 5.1 Pet healthcare: common diseases
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• 5.1 Pet healthcare: frequency of visiting pet hospitals
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• 5.1 Pet healthcare: shopping categories at hospitals
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• 5.1 Pet healthcare: shopping categories at hospitals
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• 5.1 Pet healthcare: treatment categories at pet hospitals
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• 5.1 Pet healthcare: consumption categories at pet hospitals
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• 5.1 Overall pet healthcare consumption
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• Chapter Highlights
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• 05 Insights into Pet Healthcare Consumption
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• 6.4 Pet insurance: consumer pain points
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• 6.4 Pet insurance: consumer pain points
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• 6.4 Pet insurance: motivation of consumption
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• 6.4 Pet insurance: consumption structure
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• 6.3 Pet boarding: consumer pain points
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• 6.3 Pet boarding: consumer pain points
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• 6.3 Pet boarding: consumer satisfaction
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• 6.3 Pet boarding: preference for methods
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• 6.3 Pet boarding: preference for methods
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• 6.2 Pet training: necessity for cat training
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• 6.2 Pet training: preference for categories
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• 6.2 Pet training: preference for methods
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• 6.2 Pet training: preference for methods
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• 6.1 Pet bathing & grooming: consumer satisfaction
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• 6.1 Pet bathing & grooming: consumption decision-making factors
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• 6.1 Pet bathing & grooming: preference for methods
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• Chapter Highlights
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• 06 Insights into Pet Service Consumption
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• 7.3 Public attitudes toward stray animals
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• 7.2 Attitudes of non-pet owners toward keeping pets
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• 7.2 Attitudes of non-pet owners toward keeping pets
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• 7.1 Perception of pet-keeping manners
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• 7.1 Perception of pet-keeping manners
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• 7.1 Perception of pet-keeping manners
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• 07 A Survey on Pet-Keeping Manners in China
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• Display of Winning Brands
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• APPENDIX
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• APPENDIX
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• APPENDIX
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• APPENDIX
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• APPENDIX
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• APPENDIX
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• APPENDIX
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• Company Introduction
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• Company Introduction
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• Copyright Notice
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