• 封面
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• 封面
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• 编委会信息
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• preface
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• preface
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• RECOMMEN DATIONS
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• RECOMMEN DATIONS
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• Introduction
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• Introduction
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• 01 Overview of China's Pet Market
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• Chapter Highlights
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• 1.1 Overview of Urban Pet Ownership
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• 1.1.2 Number of dogs and cats
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• 1.1.3 Number of pet owners
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• 1.2 Overview of Pet Market
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• 1.2.2 Average consumption
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• 1.2.3 Changes in consumption structure
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• 1.2.3.1 Dogs
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• 1.2.3.2 Cats
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• 1.2.4 Consumption penetration rate
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• 1.2.4 Consumption penetration rate
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• 02 Basic Information of Pet Owners and Pets (Dogs and Cats)
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• Chapter Highlights
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• 2.1 Basic Statistics of Pet Owners
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• 2.1.1.2 Educational background distribution
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• 2.1.1.3 Income distribution
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• 2.1.1.4 City tier distribution
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• 2.1.1.5 City tier distribution by age group
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• 2.1.1.5 City tier distribution by age group
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• 2.1.2 Overview of new pet owners
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• 2.1.3 High-spending group
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• 2.1.3.2 Group characteristics
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• 2.1.3.2 Group characteristics
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• 2.2 Pet-keeping Habits of Pet Owners
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• 2.2.1 Pet-keeping time
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• 2.2.1.1 Dog owners
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• 2.2.1.1 Dog owners
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• 2.2.1.2 Cat owners
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• 2.2.1.2 Cat owners
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• 2.2.2 Reasons for keeping pets
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• 2.2.2.1 By city tier
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• 2.2.2.2 By age group
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• 2.2.3 Role of pets
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• 2.2.4 Pain points in keeping pets
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• 2.2.4.1 By city tier
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• 2.2.4.2 By age group
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• 2.2.5 Interests and hobbies
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• 2.2.6 Information acquisition
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• 2.2.6.1 By city tier
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• 2.2.6.2 By age group
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• 2.2.7 Preferred content
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• 2.3 Living Habits of Pet Owners
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• 2.3.1.1 By city tier
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• 2.3.1.2 By age group
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• 2.3.2 Internet preferences of pet owners
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• 2.3.2.1 By city tier
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• 2.3.2.2 By age group
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• 2.3.3 Consumption habits of pet owners
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• 2.3.3.1By city tier
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• 2.3.3.2 By age group
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• 2.3.4 Media habits of high-spending pet owners
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• 2.3.5 Internet preference of high-spending pet owners
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• 2.3.6 Consumption habits of high-spending pet owners
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• 2.4 Overview of Pets (Dogs and Cats)
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• 2.4.2 Purchase channels
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• 2.4.3 Pet age: dogs and cats
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• 2.4.4 Types of pets (dogs)
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• 2.4.4.1 By city tier and age group
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• 2.4.5 Breed preference
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• 2.4.5.2 Cat owners
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• 2.4.6 Health status
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• 2.4.6.2 Cat owners
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• 03 Insights into Pet Food Consumption
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• Chapter Highlights
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• 3.1 Overview of Pet Staple Food Consumption
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• 3.1.1.1 By city tier
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• 3.1.1.2 By age group
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• 3.2.1.1.1 By city tier
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• 3.2.1.1.2 By age group
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• 3.2.1.2 Cat owners
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• 3.2.1.2.1 By city tier
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• 3.1.2 Cat owners
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• 3.1.2.1 By city tier
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• 3.1.2.2 By age group
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• 3.2.1.2.2 By age group
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• 3.1.3 Purchase frequency: Dog owners
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• 3.1.3.1 By city tier
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• 3.1.3.2 By age group
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• 3.1.4 Purchase frequency: Cat owners
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• 3.1.4.1 By city tier
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• 3.1.4.2 By age group
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• 3.1.5 Purchase channels
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• 3.1.5.1 By age group
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• 3.1.5.2 Online channels
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• 3.1.5.3 Live streaming platforms
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• 3.1.6 Decision-making factors
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• 3.1.6.1 By city tier
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• 3.1.6.2 By age group
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• 3.1.7 Concerns about ingredients
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• 3.1.8 Brand preference
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• 3.1.8 Brand preference
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• 3.1.8.1 Dog owners
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• 3.1.8.2 Cat owners
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• 3.1.9 Decision-making factors for brand choices
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• 3.1.10 Consumption pain point
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• 3.1.10.1 By age group
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• 3.2.2 Schedule for feeding pet treats
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• 3.2.2.2 Cat owners
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• 3.2.3 Feeding scenarios
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• 3.2.4 Feeding habits
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• 3.2.4.2 Cat owners
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• 3.2.5 Purchase channels
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• 3.2.5.1 By age group
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• 3.2.5.2 Online channels
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• 3.2.6 Decision-making factors
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• 3.2.6.1.1 By city tier
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• 3.2 Overview of Pet Treat Consumption
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• 3.2.6.1.2 By age group
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• 3.2.6.2 Cat owners
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• 3.2.6.2.1 By city tier
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• 3.2.6.2.2 By age group
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• 3.2.7 Brand preference
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• 3.2.7.1 Dog owners
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• 3.2.7.2 Cat owners
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• 3.2.8 Decision-making factors for brand choices
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• 3.3.1.2 Cat owners
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• 3.3.1.1.1 By city tier
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• 3.3.1.1.2 By age group
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• 3.3.1.2.1 By city tier
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• 3.3.1.2.2 By age group
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• 3.3.2 Schedule for feeding nutrition products
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• 3.3.2.2 Cat owners
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• 3.3 Overview of Pet Nutrition Product Consumption
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• 3.3.3.1 By age group
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• 3.3.3 Feeding habits
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• 3.3.4 Channel preference
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• 3.3.5 Decision-making factors
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• 3.3.5.1 By city tier
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• 3.3.5.2 By age group
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• 3.3.6 Brand preference
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• 3.3.7 Decision-making factors for brand choices
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• 04 Insights into Pet Supplies Consumption
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• Chapter Highlights
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• 4.1 Overview of Pet Supplies Consumption
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• 4.1.1.1.1 By city tier
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• 4.1.1.1.2 By age group
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• 4.1.1.2 Cat supplies
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• 4.1.1.2.1 By city tier
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• 4.1.1.2.2 By age group
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• 4.1.2 Channel preference
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• 4.1.2.1 By age group
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• 4.1.2.2 Online channels
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• 4.2 Overview of Pet Shampoo/ Conditioner Consumption
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• 4.2.1.1 By city tier
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• 4.2.1.2 By age group
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• 4.2.2 Brand preference
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• 4.3 Overview of Cat Litter Consumption
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• 4.3.1.1 By city tier
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• 4.3.1.2 By age group
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• 4.3.2 Consumption decision-making
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• 4.3.2.1 By city tier
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• 4.3.2.2 By age group
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• 4.3.3 Brand preference
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• 4.4 Overview of Pet Toy Consumption
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• 4.4.1.1 By city tier
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• 4.4.1.2 By age group
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• 4.5 Overview of Pet Leash Consumption
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• 4.5.1.1 By city tier
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• 4.5.2 Brand preference
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• 4.5.12 By age group
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• 4.6.2 Category preference
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• 4.6.2.1 By city tier
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• 4.6.2.2 By age group
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• 4.4.2 Brand preference
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• 4.6.3 Consumption decision-making
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• 4.6.3.1 By city tier
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• 4.6.3.2 By age group
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• ​4.6.4 Consumer satisfaction
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• ​4.6.5 Brand preference
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• 4.6 Overview of Smart Pet Supplies Consumption
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• 05 Overview of Pet Healthcare Consumption
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• Chapter Highlights
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• 5.1.1 Hospital usage rate
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• 5.1.2.1 Categories of vet visits for dogs
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• ​5.1.2.2 Categories of vet visits for cats
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• ​5.1.3 Categories of commodities purchased
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• ​5.1.3.1 By city tier
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• 5.1.4 Frequency of vet visits
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• ​5.1.5.1 Common dog diseases
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• ​5.1.5.2 Common cat diseases
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• ​5.1.6 Information channels for learning about disease
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• 5.1.6.1 By age group
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• 5.1.7 Information channels for learning about hospitals
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• ​5.1.8 Consumption decision-making
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• 5.1.8.2 By age group
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• 5.1.8.2 By age group
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• ​5.1.9 Consumer satisfaction with medical care
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• 5.1.10 Reasons for dissatisfaction
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• 5.1.11.1 By city tier
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• ​5.1.11.2 By age group
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• 5.2.1 Pet vaccination rate
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• 5.2.1.1 By age group
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• 5.2.2 Vaccination structure
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• ​5.2.3 Brand preference
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• ​5.2.4 Vaccination habits
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• ​5.3.1 Parasite repelling frequency
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• ​5.3.1.1 By city tier
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• 5.3.1.2 By age group
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• ​5.3.2 Parasite repelling methods
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• 5.3.3 Parasite repelling scenarios
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• ​5.3.3.1 By city tier and age group
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• 5.3.4 Consumption decision-making
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• ​5.3.5 Purchase channels
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• ​5.3.6 Brand preference
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• 5.4.1 Penetration rate of physical examination
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• ​5.4.1.1 By city tier and age group
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• ​5.4.2 Decision-making factors for physical examination
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• ​5.4.3 Reasons for not having physical examination
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• 06 Overview of Pet Service Consumption
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• Chapter Highlights
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• ​6.1.1 Preference for bathing & grooming methods
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• 6.1.1.1 By city tier and age group
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• ​6.1.2 Consumption decision-making factors
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• 6.1.2.1 By city tier
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• 6.1.2.2 By age group
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• ​6.1.3 Consumer satisfaction
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• ​6.2.1 Method preference
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• ​6.2.2 Category preference
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• ​6.2.3 Perception on training: cats
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• ​6.3.1 Boarding methods
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• 6.3.2 Satisfaction with pet boarding
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• 6.3.3 Pain points in boarding consumption
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• ​6.4.1 Consumption structure
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• ​6.4.2 Consumption motivation
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• 6.4.3 Consumption pain points
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• 6.4.3.1 By city tier
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• 6.4.3.2 By age group
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• ​6.5.1 Information acquisition channels
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• ​6.5.2 Funeral method preference
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• 6.5.3 Service category preference
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• 6.5.4 Consumption pain points
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• 07 Overview of Exotic Pet Consumption
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• Chapter Highlights
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• 7.1.1.1 Age and educational background
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• ​7.1.1.2 By city tier, monthly income and family status
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• 7.2.1 Reasons for keeping exotic pets
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• ​7.2.2 Time of keeping exotic pets
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• ​7.3.1 Purchase channels
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• 7.3.2 Consumption structure
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• 7.3.3 Average monthly expenditure
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• ​7.3.4 Consumption pain points
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• ​7.3.4.1 Different types of exotic pets
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• 08 Survey on Pet-keeping Etiquette in Chinese Society
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• ​8.1.1 Perception of pet-keeping etiquette
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• ​8.1.2 Perception of bad pet-keeping manners
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• 8.1.3 The most unacceptable bad pet-keeping manners
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• 8.1.4 Attitudes of non-pet owners towards stray animals
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• 8.1.5 Attitudes of non-pet owners towards pets
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• 8.1.6 Attitudes of non-pet owners towards pet ownership
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• 8.2.1 Pet owners' attitudes towards pet welfare
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• Appendixes
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• Appendixes
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• Appendixes
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• Appendixes
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• Appendixes
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